My favorite time that social media was used for social change was during the oral arguments for the DOMA Supreme Court Case. The Human Rights Campaign has an article about it here. It was incredibly inspiring to see so many friends and family members change their Facebook profile picture to a red version of the Human Rights Campaign Logo to show their support for marriage equality. I firmly believe that the strong voice being expressed on social media with respect to LGBT rights is a large reason why nationwide approval is at a record high of 61%.
Major media news coverage largely spends it’s time focusing on conflicts and unique events happening across the world. While this is very valuable information to share, it is only one-sided and commonly ends up with many media outlets focused on the exact same story. I believe social media’s defining characteristic is its focus on our common humanity. It is this characteristic that makes it a very powerful kind of media.